Saturday, 30 October 2010

// ARCHE POP UP SHOP - 11/1-14 - BROOKLYN, NY //

This Fall, Rouge 58 will present The Arche, a pop up boutique running for two weeks only, combining emerging talent and established designers in both fashion and jewelry. This inaugural installment will reflect the dark minimalism that has become an essential element of New York style. Playing on the industrial space of the gallery, clothes will be displayed suspended at different lengths from chains, whilst jewelry will be displayed hanging from a pillar in the middle of the store using satin ties and encased in a jewelry box.

The Arche is a collaboration between Nadja Nebas, owner of Rouge 58, and New York fashion photographer Chris Reed - the duo recognized that what was lacking was an innovative platform to showcase brands respected by their community and deemed as influential in the underground scene. Adopting the word ‘arche’, referencing Greek philosophy that derives from the archaic period, it’s meaning lies in the root, the origin, the source. As a new pop up entity aimed to kick start burgeoning young designers, the name was apt and held resonance.

Arche Pop Up Designer List
Mary Meyer (Woman’s Wear)
Trouble And Bass (T-shirt line)
Sea Sick Mama (T-shirt line)
Ambit (jewelry)
By Natalia (Jewelry)
Lacee Swan (T-shirt line)
Slimm Jones (T-shirts and tote bags)
Britney Thomas (Jewelry) (website under construction)

There will be the opening party on November 1st with music by DJ Lloydski (DA Hardy Boyz) and a closing party on November 13th with DJ Whitney Fierce.

Another New York dream was successfully launched! Rouge 58 is a hair salon and art gallery combined launched this August 2010. Based in the heart of Williamsburg, Brooklyn the concept was devised by German - born Nadja Nebas combining her passion for art and her professional skills of haircutting and styling. Rouge 58 seeks to uncover progressive talent by exhibiting the work of artists from every medium, simultaneously curating a series of music events with prominent DJs from around the world to illustrate the spirit of the artists’ work. The Rouge 58 space has been designed to function as a modular space; at select times each month the art will remain on the walls but the space will be disassembled to provide a raw space for pop up boutique sales, dance classes, fashion shoots and short film screenings.
Nadja Nebas Clients: Nike, VIBE Magazine, TWISTA, Verve Magazine, Bavaria Film, Turner Broadcasting, Glamour Germany, ZDF Television, Bijules NYC, Kareem Black, Elizabeth Weinberg, DeFacto Agency, Ayzit Bostan (Designer),Starshot Studios Munich, Patrick Mohr (Designer),Marlboro, Phoenix.Agency, Avantagrde Agency, Zelinda Zanichelli, Louisa Models, Attic Futura (Jolie, Glamour), 8112 Studios, Viva Models, Veronika Abbrederris(Designer), Twista, Rye Rye, Dave from Chromeo, DJ Atrak, etc


Chris Reed has been a freelance professional photographer since 2007 whose work has appeared in Dazed and Confused, Buck Magazine, Nylon, Metal Magazine, and others. Focused on fashion and beauty, Chris has been self-taught with his only training coming from his grandfather, a retired army press core photographer when he was 14 years old. His love for fashion stems from his desire to build his own world through the lens, fusing imagination and designing his own rules.