L.A. via Tokyo label JOYRICH has teamed up with iconic cartoon classic The Simpsons for a sweet-as-fudgesiciles spring/summer 2014 collection. This year marks the 25th anniversary for The Simpsons, a.k.a. longest running cartoon show in TV.
The show that just oozes 90s pop culture iconography makes the collaboration with JOYRICH all that more perfect thanks to JOYRICH's rep for creating street wear with childlike-but-like-in-an-ironic-way sensibilities.
This shit is cute and goofy so you should cop that likerightnow.